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Concept of Improvement Services in Travel Agency.
Procházková, Ivana ; Müllerová, Monika (referee) ; Koleňák, Jiří (advisor)
The bachelor thesis discusses service analyse of travel agency Cílka, s.r.o. The first part of my thesis is an explanation of concepts, problems in tourism, marketing of services and methods for competition analysis, analysis of products and services. The second part includes analyses and data evaluation procedures and innovation suggestion. The purpose of this bachelor thesis is propose the arrangement to that would lead to the customer content and sales promotion of package tour.
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Inovace ubytovacího zařízení
SAUEROVÁ, Patricia
The diploma thesis, which bears the title of innovation of the accommodation facility, describes how it currently works and what is the state of the Pension Krumlov. Also how marketing, leadership and customer satisfaction proceed. It also deals with research and identification of suitable innovations, which would increase the attractiveness of the pension. As a result of the research, the results of controlled interviews and questionnaire surveys are presented and evaluated in the application part. In the application part can also find recommendations and evaluation of proposals to improve the business.
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Business Conditions and Risks in Some Services for Tourism
BURIANOVÁ, Denisa
Theme of present bachelor thesis are intermediary services of tourism. Tourism is significant economic factor and currently a dynamically developing industry. Among others positive effects of tourism is business development. Bachelor thesis focuses on conditions and risk of doing business in services of tour operators and travel agencies. The main aim of this work is assesment of the situation from the perspective of selected travel agency. Part of this work are analyzes evaluating macro environment, external and internal environment of the organization. The analyzes are based on secondary sources, which are mainly publicly available data of Eurostat and the Czech Statistical Office. Another source of information are primary data from questionnaire survey and controlled interview with the owner of the agency. On the basis of made analyzes are appreciated opportunities, conditions and risks of doing business in this sector. Thanks to research it is possible evaluate current situation of the company and propose measures that would lead to improvement.
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Spotrebiteľské preferencie mladých na trhu cestovného ruchu
Kollárová, Lenka
Kollárová, L. Consumer preferences of young people in the tourism market. Bachelor thesis. Brno: Mendel University, 2018. This bachelor thesis focuses on consumer preferences of young people from Czech Republic aged between 19 to 30 in a tourism market. The main objective of this work is to explain consumer behavior of the given age group in the tourism market and to subsequently make recommendations on segment targeting. In this bachelor thesis are examined aspects influencing youth travel, for example frequency and investment in tourism, the use of tourism services and preferred forms of tourism. The results of primary quantitative research are obtained through a survey questionnaire. These results lead to suggestions and recommendations on effective targeting for the selected segment, and to design a reservation system.
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Analysis and comparison of use of destination cards in the Czech Republic and abroad
Fikejsová, Julie ; Herget, Jan (advisor) ; Pilařová, Adéla (referee)
The aim of the Diploma thesis is to show the benefit of destination cards and the potential of a unified system of destination cards in the Czech Republic. The main aim is achieved by analyzing and comparing the offer of use of destination cards abroad and in the Czech Republic. The Diploma thesis is divided into six chapters. The first chapter deals with the definition of tourism, factors influencing the development of tourism and specification of the tourism market. The second chapter is dedicated to tourism marketing, destination marketing and tourism destination characteristics. The third chapter deals with the concept of the destination card and its use. The fourth chapter describes the offer and the system of destination cards abroad, on the example of Great Britain. The fifth chapter describes the system and the total offer of destination cards in the Czech Republic. The selected destination cards and their influence on the behavior of the tourists in the destination will be analyzed. In conclusion, based on the results of the analyzes, the solution of a uniform system for coordination of destination cards in the Czech Republic is proposed.
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Tourism development in Czech Switzerland region
Brabencová, Kateřina ; Havlíková, Michaela (advisor) ; Alena, Alena (referee)
The topic of thesis is development of tourism in the region Czech Switzerland. The theoretical part deals with the processing of basic tourism information obtained on the basis of literature. The practical part was prepared on the basis of a field survey through a questionnaire based on a random method. For this survey, through open, semi-open and closed questions, obtain a picture of the actual demand and requirements of individual visitors. The results formed the basis for the determination of individual proposals for possible solutions for the development of tourism. Part of the proposal has been drawn up, the example calculations.
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Concept of Improvement Services in Travel Agency.
Procházková, Ivana ; Müllerová, Monika (referee) ; Koleňák, Jiří (advisor)
The bachelor thesis discusses service analyse of travel agency Cílka, s.r.o. The first part of my thesis is an explanation of concepts, problems in tourism, marketing of services and methods for competition analysis, analysis of products and services. The second part includes analyses and data evaluation procedures and innovation suggestion. The purpose of this bachelor thesis is propose the arrangement to that would lead to the customer content and sales promotion of package tour.
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Senior tourism in the Region of Vyškov
PROCHÁZKOVÁ, Aneta
The aim of this bachelor thesis was to evaluate the currect conditions of senior travelling in Vyškov district due to the analysis of the offers of the destination and se-nior citizens' needs and wishes. As emerged from the analysis, the tourism industry product was suggested to improve the situation. The primary and secondary data were used for the analysis. The questionnaire survey helped to obtain the primary data. These were described in detail in charts with the comments below. The structured interviews were made with experts in tourism in-dustry in Vyškov district and with senior citizens who travelled around. The results were also reported in the chapter about research. In the chapter about the synthesis, the results and knowledge of the reasearch were compared. Four hypothesis were defined. Three of them were confirmed and one of them were confirmed partially. According to the results of the analyses, the tourism industry products were crea-ted to increase the tourism in Vyškov district. Three types of excursion tour for three types of senior citizen were designed. The first one is for senior citizens who like sightseeing tours. This tour takes place in the historical centre of Vyškov city and other historic sights. The second one is for active senior citizens who like enjoying nature. And the third tour is for the senior citi-zens with grandchildren. This tour includes the visit to the DinoPark and Vyškov fun-fair.
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